We popped in the MCM sample sale at Metropolitan Pavilion a few moments before the security guards opened the doors to the public this afternoon. Those willing to brave the rain will be greeted with a line, and last we checked, it was about 75 people deep. The sale is on the fifth floor, and security is letting just ten people into the building at a time — but once you’ve checked your coat and umbrella, you’ll walk into a huge room stocked with tons of the brand’s signature Visetos designs.
Bags on metal shelves line the perimeter of the room. Expect to see a variety of backpacks in different colorways — our eyes were immediately drawn to the denim, pink, and red Stark studded backpacks, mini Bebe Boo backpacks in pink and denim, and the large Stark MCM backpack. (Photos weren’t allowed in the sale venue, but we’ve got approximations of what you’ll find in the gallery above).
You can also expect to find the Milla, the gold Visetos zip-around, Heritage tri-fold, and card wallets. We noticed phone and iPad covers, too. As for the MCM handbags, you’ll pleased to find that there are quite a few sizes and colors of the both the Munich and Milla totes, reversible shoppers, decorative clutches, and mini cross-body bags.
If you were hoping for clothing, you’re in luck: The German brand had fox-fur collars for $520, neoprene tee-shirts, leather jackets, and jackets with leather sleeves for both men and women in stock. A rack behind the clothing held men’s belts, and on the left side of the room, there was a table with bracelets, bag charms, and sunglasses. A little further down, there are men’s shoes on display with boxes and boxes of sizes behind the table. There didn’t appear to be any women shoes, even though we heard there was stock in the building — it was just unclear whether it would be sold to the public.
As we were leaving, we overheard the security guard say he felt bad for the people working the sale tomorrow. He felt like the rain deterred the crowds today, but tomorrow the weather will reportedly be sunny and in the 70s — in other words, perfect weather to wait in line. If you decide to go, check out the Dealfeed below for the sale’s dates and times.
— The Patricia Crossbody is a relic from the ’70s.
The bucket bag has had it’s moment in the spotlight, but now, the focus is on the saddle bag. In suede from Cuyana? It’s divine. Céline’s Trotteur in a sumptuous forest green hue? That’s incredible. And MCM Outlet Worldwide’s version? It’s not only sleek, but it happens to be seeped in history.
Originally rolled out in the ’70s, MCM dipped into their archives to revive the Patricia style. In solid black or camel, this style is pared back, but it also comes in a logo-printed iteration, for a much flashier look. In a mini and a small size, this compact MCM bag might be too tiny for the office, but it’s a great weekend bag. The Patricia can easily transition from brunch to afternoon adventures to date night with ease.
Although this style doesn’t need much of an introduction, it got one from Victoria’s Secret Angel Erin Heatherton, this past Saturday. She was on hand at the opening of cheap MCM’s store at Roosevelt Field Mall on Long Island, posing with the Patricia purse.
— Never mind Hermes and Louis Vuitton: MCM is the It bag for 21st-century global nomads everywhere. Hannah Marriott traces a success story from Germany, via South Korea
The words “replica designer handbag” conjure up a certain image: a moneyed Parisian sitting in a 6th arrondissement cafe with a Chanel 2.55, perhaps, or a celebrity striding through Los Angeles airport with a Hermes Birkin.
During the past couple of seasons, however, a new breed of It bag has emerged. It might be golden brown, cobalt blue or fondant fancy pink. It could be adorned with metal rivets or covered with menacing-looking spikes. Whether cross-body, bucket-shaped or a thick-strapped backpack, it is likely to be covered, unashamedly, with a repeated logo: a laurel, a diamond and the letters MCM.
If you haven’t heard of MCM backpack outlet, you have probably seen it somewhere. On celebrities ranging from Cristiano Ronaldo to Beyoncé to Rihanna, maybe, or on the backs of fashion students. In general, customers tend to be young: bloggers posing for photographs outside fashion shows, rather than the old guard of editors on the front row.
According to Maude Churchill, an editor on streetwear site highsnobiety, MCM burst on to the scene a few years ago and has since been seen in the hands of the right celebrities and in credible collaborations with designers and artists. “MCM crosses the boundaries of streetwear and high-end fashion,” she says. “It’s luxurious but kitsch.”
Youth-sweeping trends are nothing new, but MCM’s ubiquity is surprising given that its prices veer so far beyond student-loan territory – think £380 for a small messenger bag, £530 for a roomier tote and, at the top of the line, £1,735 or even £3,135 for a limited edition snakeskin backpack. Beyond in-the-know fashion and streetwear circles, most UK consumers are unfamiliar with the brand. This is a tricky proposition in luxury leather goods, a market built on heritage; whether it’s Louis Vuitton equipping the maharajas with travelling trunks in the 1920s or Grace Kelly using Hermes replica bags as a shield from paparazzi in the 1950s, history and narrative are everything.
In fact, MCM does have a story – and a compelling one at that. The company was founded in 1976 in Germany, named after its founder as Michael Cromer München. With a hint of Louis Vuitton about its repetitive patterns, the replica bags were popular in the 1980s, when Diana Ross used its suitcases on tour, while trunks were carried by obsequious porters on Dynasty as a signifier of wealth and success. By the 1990s, MCM had more than 250 stores across the world and its advertising campaigns, shot by Herb Ritts, featured Cindy Crawford naked but for an cheap MCM bag. In the noughties, however, the business floundered, becoming mired in financial problems. Its founder was investigated for alleged tax evasion, fakes flooded the market and the brand’s designs lost their appeal. For more than a decade, MCM was barely mentioned in western fashion circles at all.
MCM’s salvation came from South Korea, one of the few places it had remained prominent, when the company that had licensed the brand – Sungjoo Group – acquired the business in 2005. Then, MCM’s global sales stood at $100m (£60m). After changing the name (it is now known as Modern Creation München) and hiring Adidas global creative director Michael Michalsky to create sporty, dynamic, youthful designs, it boomed. In 2011 sales were reported as $400m; by 2013, $500m. This year, sales are forecast to hit $650m, with the company considering a stock market launch and projecting sales of $1.5bn within three or four years. Asia is the main market, by quite some stretch – China, Korea and Japan each contribute almost a third of MCM’s revenue – but Europe is ripe for expansion, as the opening of a dedicated 105 sq m MCM boutique at Harrods last month, and a planned opening in Bond Street next year, attest.
According to the company’s winningly titled chief visionary officer, Sung Joo Kim, its success so far has hinged on the understanding of major developments in the luxury market. First, she says, millennials “are born with computers, so they have a completely different approach to life and expect brands to be interactive and luxury to be functional”. The rarefied world of traditional high-end stores “like temples, one-sided and arrogant – come and worship!” holds little appeal. Second, she says, “today, without exception, more than 60 or 70% of [luxury brands’] revenue is generated by the Asian market, or by those people who travel around the world. And in Asia the young generation, not the established older generation, are the movers and shakers.” She calls these customers “21st-century global nomads” and says they do not, always, have a high income, although their parents might; but often they will save up for a piece of discount MCM – a new kind of luxury.
Kim believes the success of the company’s rucksacks backs up her theory about the new “global nomad” consumer. “It’s ironic that a replica handbag business is [selling so many] hands-free bags,” she says, “but it makes sense from a socio-economic view. The backpack is practical and mobile.” It is also unisex, a crucial element; in China, for example, one of the first markets to embrace MCM backpacks, “more men are buying luxury than women”.
Still, Kim does not see the brand as South Korean or Asian, but as resolutely German. She points out that design and production are mainly run from Germany and Italy, and that many other brands perceived as European – from Mulberry to Escada – happen to be owned by Asian companies. “All the major brands may have some Asian elements coming in, even Chanel, especially Gucci, with gold, crystals, white and colour. They know their growing customers are rich Asians and Russians,” she says; designs are becoming more globalised.
If anything, she says, MCM is “a global baby incubated out of a Korean cradle”. Which, as a narrative goes, is incredibly 21st century.
The biking affluence characterization and British artist debuted MCM X Christopher Raeburn, a acceptable abridged accumulating featuring 25 pieces and accessories, at London Collections Men endure weekend to bless MCM’s 40th anniversary. The accumulating was a amalgam of environmentally-friendly abstracts and all-around drifting style.
“Both our brands angle for craftsmanship, which we capital to reimagine as a different abridged collection. Each account stands for aberrant quality, is crafted from high-tech, acceptable material, and represents MCM’s ethics of getting a anatomic and adaptable brand,” a agent for MCM outlet said.
Five key artful attributes were present in the MCM X Christopher Raeburn collection: multifunctional, mobile, unisex, seasonless and sustainable. MCM and Raeburn capital to architecture accouterment and accessories for future-facing Millennials–a bearing that ethics functionality and is amorous about acceptable initiatives.
For the collection, Raeburn repurposed MCM’s iconic Visetos canvas into apparel items including bombers, coats, parkas and benumbed jackets. Each architecture featured anatomy and action with a Visetos-inspired camo book and sonic prints illustrating movement. Acceptable fabrics, including Schoeller 4-way amplitude and Ecoalf Nylon, were acute to the accumulating as well. Each bolt acclimated in the MCM X Christopher Raeburn accumulating was certified by the Bluesign arrangement for acceptable bolt production.
The collaborative accumulating is allotment of MCM’s action to become a absolutely acceptable cast by 2020, a ambition that the affluence biking cast appear at the Conde Nast International Affluence Conference in April.
MCM acclaimed that its affiliation with Raeburn will actualize a new abstraction of style–one that merges affluence appurtenances and an environmentally affable brand in the appearance sector.
“Central to Raeburn’s artful is a abstraction of ‘luxury with integrity’—a finesse, composure and inherent architecture superior alloyed with a affected advance against responsibility, sustainability and ecology awareness. As we move advanced into our fifth decade on the planet, it’s a applicable way to bless the past, present and approaching of MCM.”
MCM outlet is not elegant bags. It covered Logo printing, rivets, also was radiant. It’s also really popular and elegant in the traditional sense does not matter, it is of Korean products.
MCM was once a German luxury brand, changed hands several times, after the acquisition of Korean companies rely on the unique market positioning and strategy to conquer a considerable number of consumers in Asia – the Asian regional market sales accounted for 60% of the total. We wrote about the history and development of the brand, you can here.
MCM launched in late 2010 Logo printed pattern Stark series shoulder bag, there are a number of style rivets or crystal ornaments. Many propagation paths and fashion goods, like the “tipping point” cheap MCM Backpack is the stars. MCM and performing arts companies, sponsors and 2NE1 EXO these combinations, so that the MCM Logo and style as they influence popular.
Such as “City Hunter” and “successors” sort of drama, of course, can not miss, the implant is the best approach. You will see a lot of stars (TVXQ, Rihanna and even C Lo) at the airport beat the street is carrying a backpack MCM (a lot of money or logo). These are the brand and make these cultural products fans established contact, coupled by spokesmen Rain and EXO promotion, in mid-2013, MCM has become one of the best selling brands in the Lotte Department Store.
However, the success of MCM shoulder bag is not only because of the star endorsement. Before MCM popular luxury brands rarely spend any thoughts on the shoulder bag, or they do not think this is a stylish property with a single product, like Miuccia Prada said, it does not reflect the luxury. But MCM fill a gap in the market: people need a shoulder bag back, but most of the existing shoulder bag MCM backpack can not reflect the people’s fashion needs.
Given this market insight, MCM shoulder bag the market price pushed to 5000 yuan. With the President of MCM Group, Kim Sung Chu’s words, that younger luxury (Youthful Luxury).
Speaking MCM outlet Backpack policy-related, Kim Sung Chu said: “There are a lot of old European luxury craft powerful and historical heritage, but they become more and more boring, a conservative – especially those in Asia are rising purchasing power of consumers it is in Asia, and now young workers and experts will be the main customer of the future. they have different needs and views of luxury. this is a hard place to MCM (success). ”
We visited a number of random MCM Backpack consumers, their answer is almost the same. Su Nan Nan users know almost said: “It’s hard to think what brand of computer shoulder bag can be back every day, and durable, the price of less than 5000 …… but not computer bag.” It is worth noting that the price in 5000 is an arbitrary element of the the dividing line with it in the fuzzy interval more telling: the number of years is not long into work, there is not much purchasing power of people, companies, 5000 may be a reasonable budget to purchase bags.
2015, MCM-year sales growth of about 14%, sales reached $ 700 million.